Published in Trends – “B2B in Full Revolution Thanks to E-commerce”

WiMakeIT, an e-commerce website specialist, gives its clients key expertise in the transformation of online B2B. CEO Maxime Gilbert sees business-to-business trade evolving fast, with customers increasingly choosing to order online because it is simpler and more transparent. “We expect e-commerce to account for 50% of B2B turnover by 2025,” he says.

Simplifying the buying process

This shift mainly affects sectors with variable pricing and quotes. “Our priority is to simplify the buying process for our B2B clients, with an online platform where their customers enter the items and quantities they need to get a complete quote quickly,” explains Maxime Gilbert. He adds: “Success in B2B e-commerce depends on a company’s ability to simplify the buying process and deliver an outstanding customer experience, while optimising catalogue management with technologies such as artificial intelligence.”

The WiMakeIT CEO highlights the major role of artificial intelligence (AI): “Keeping large online catalogues up to date takes a lot of time: content management, spell-checking, search engine optimisation. AI is revolutionising this field by providing invaluable help with these management tasks. You have a product name? AI handles the rest!”

WiMakeIT’s edge

WiMakeIT builds on Adobe Magento, a platform known for its leading B2B commerce solutions. “Magento is recognised worldwide and provides a solid foundation to adapt to market constraints,” says Maxime Gilbert. He concludes: “Our company is at the forefront of this commercial revolution, offering complete answers to businesses that want to thrive in the new online B2B environment. Our goal is to push the boundaries of the sector and deliver tailor-made solutions for every client.”

Article published in Trends Tendances on 23 November 2023 (in French)