E-commerce strategy and positioning

Is your store correctly positioned in relation to your offer, your market and your competitors? We analyse your online value proposition, the fit between your catalogue and your target audience, and the friction points that hold back purchases. We help you define a realistic e-commerce ambition and a clear direction — before investing in technology.

Investment prioritisation

Hyvä or no Hyvä? A new search engine? A B2B portal? A marketplace? Every project has a different cost, timeline and impact. WiMakeIT helps you build a roadmap prioritised by likely return on investment — not by what is technically interesting to develop. We also say clearly what is not a priority.

Logistics and operational profitability

Logistics cost per order is one of the biggest margin killers in e-commerce. We analyse your picking, shipping and returns chain: free-shipping threshold, carrier strategy, returns management, packaging policy, whether a third-party warehouse makes sense. These decisions often have more impact than a site redesign.

Digitalising B2B sales

Opening an e-commerce portal to your business customers is a strategic decision, not just a technical one. How should the site be positioned relative to your resellers? Which B2B features really add value for your buyers? How do you stop the site from cannibalising your sales network? WiMakeIT has supported many B2B transitions and helps you define the right model before building.

Expanding into new markets

Selling in France, the Netherlands, Germany or elsewhere takes more than translating the site. Local VAT, suitable carriers, different buying behaviour, SEO per market, cross-border logistics, local payment methods — WiMakeIT helps you assess the feasibility and profitability of an expansion before committing the necessary resources.

Architecture and integration choices

ERP, PIM, CRM, payment solution, carrier, marketing tool — your e-commerce ecosystem is made up of interdependent building blocks. WiMakeIT helps you map what you have, identify what’s missing, choose the right tools and define how they should fit together. A poor integration choice costs far more to fix than to get right from the start.

Performance and conversion

A low conversion rate can stem from a slow page, a poorly designed checkout, a catalogue that is hard to navigate, an off-putting shipping policy or a lack of reassurance. WiMakeIT analyses your conversion funnel, identifies the friction points and distinguishes what comes down to a technical decision, an editorial choice or a problem with the offer.

Artificial intelligence and automation

AI can automate repetitive tasks, personalise the shopping experience and reduce operating costs. But poorly targeted, it eats up budget with no measurable impact. WiMakeIT helps you identify where AI really creates value in your context: product recommendations, handling incoming emails, large-scale content generation, smart search — and separate what’s useful from what’s just a passing trend.

Yes. Strategic consultancy is independent of technical execution. WiMakeIT can help you define a roadmap, assess your current agency’s proposals or prepare a specification — without necessarily taking on the development.

Yes, on topics that don’t depend on the platform: strategy, logistics, pricing, B2B, new markets, integrations. On Magento-specific topics, our expertise is obviously deeper. If your situation involves a migration to Magento, we can also support you with that decision.

There’s no wrong time. Before a launch, to lay the right foundations. After 12–24 months of trading, to identify what’s holding back growth. Before a major investment, to validate its relevance. During a period of stagnation, to find the right levers. The earlier, the more cost-effective it usually is.

A structured report covering: the current state of your e-commerce business, the strengths to keep, the obstacles identified, the growth opportunities, and a prioritised 12-month roadmap with an impact and budget estimate for each recommendation. The report is presented in a meeting with your management, not simply sent by email.

A 30-minute call is enough to understand your situation, your challenges and what you expect. We then propose the best-suited format — one-off session, full audit or ongoing support — with a clear estimate. No sales proposal until we’ve understood your needs.