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Guide 2026
Magento 2 and Adobe Commerce:
what you need to know
Magento 2 is the reference e-commerce platform for complex projects: technical catalogs, B2B, multi-store, ERP integrations. Acquired by Adobe in 2018 and renamed Adobe Commerce, it now powers over 260,000 stores worldwide.
In summary
Magento 2 = open source, free, powerful, demanding. Adobe Commerce = the enterprise version with native B2B features, Adobe support, cloud hosting. Both run on the same technical base and are deployed by WiMakeIT.
The versions
Open Source vs Adobe Commerce
Same technical base. Different features and cost model.
Magento Open Source
Free, open-source solution, hosted wherever you want. Modular architecture, wide range of e-commerce features. Ideal for SMEs wanting a robust platform without annual licensing.
Note: requires a dedicated server — advanced B2B features via extensions — no Adobe support included.
Adobe Commerce
The enterprise version with native B2B features, content staging, advanced segmentation and Adobe Experience Cloud integration. Available self-hosted or cloud managed.
Pricing: custom, based on transaction volume and project scope.
Features
What Magento 2 actually does
Complex catalog
Thousands to millions of references, technical attributes, product variants, multiple units of sale. Magento handles what others cannot.
Native B2B
Business accounts, shared catalogs, negotiated prices, online quotes, purchase orders, buyer role management. All built-in.
Multi-store
A single installation to manage multiple stores, brands, countries or languages. Shared catalog, independent configurations.
ERP integrations
Native or API connection with Odoo, SAP, Dynamics, Mercator, Sage. Real-time catalog, stock, price and order synchronization.
SEO & performance
Canonical URLs, structured data, automatic sitemaps. With Hyvä Theme, Lighthouse scores of 90-100 on mobile.
Artificial intelligence
AI search, product recommendations, product sheet generation, AI customer service. The most open platform for AI.
Comparison
Magento 2 vs PrestaShop vs WooCommerce
| Criterion | Magento 2 | PrestaShop | WooCommerce |
|---|---|---|---|
| Complex catalog | Excellent | Good | Limited |
| Native B2B | Excellent | Partial | Via plugins |
| Multi-store | Native (GWS) | Complex | Multisite WP |
| ERP integration | Excellent | Good | Good |
| Mobile performance | 90-100 (Hyvä) | Good | Variable |
| Scalability | Excellent | Limited >500K | Limited |
| Starting cost | Medium to high | Accessible | Accessible |
PrestaShop or WooCommerce are suitable for simple projects. Once you have more than 500 references, B2B requirements, ERP integrations or a multi-store project, Magento 2 is the most suitable solution.
They run on Magento 2
Global brands trust Magento
Magento 2 and Adobe Commerce power brands of all sizes.
Coca-Cola
International B2B portal, multi-country management, market-configurable catalogs.
Ford Motor Company
Online parts and accessories sales, complex technical catalog.
Helly Hansen
Multi-country e-commerce for outdoor equipment, multi-currency and multi-language.
Nestlé
DTC e-commerce sites across multiple European and American markets.
Puma
International fashion/sports store, product customization, optimized mobile.
Land Rover
Vehicle configurator, accessories sales, B2B dealer portal.
These brands use Adobe Commerce. The same technical base is accessible to SMEs via Magento Open Source, deployed by WiMakeIT.
FAQ
Frequently asked questions
Next step
30 minutes to assess whether Magento 2 is right for your project. No commitment.
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