Magento 2 Frontend

Hyvä Theme:
maximum performance for Magento 2

Lighthouse 90-100. Core Web Vitals in the green. CSS reduced to 10 KB compressed. Hyvä replaces Luma and drives your Magento 2 store to the performance Google expects in 2026. Deployed by WiMakeIT in Belgium.

Discuss my Hyvä migration Hyvä vs Breeze

Active Hyvä stores

Fewer HTTP requests

Compatible extensions

Launch year

Understanding Hyvä

What is Hyvä Theme?

Hyvä (pronounced "hoo-vah", Finnish for "good") is a complete rewrite of the Magento 2 frontend, launched in 2021 by Willem Wigman. Where Luma relies on an ageing stack — RequireJS, KnockoutJS, jQuery — Hyvä starts from scratch with two modern, lightweight technologies: Tailwind CSS and Alpine.js.

The result: no more heavy JavaScript libraries loaded unnecessarily, no more uncompiled CSS weighing several megabytes. Instead, a lean frontend compiled in production to 30–50 KB of CSS, with requests reduced from 230 to 5.

In a nutshell

Hyvä Theme = open source, free since 2025, maximum performance. Hyvä Commerce = the integrated suite with Theme + UI + Checkout + CMS. Both are deployed by WiMakeIT in Belgium.

Performance

Luma vs Hyvä: the numbers

Measurable gains on every performance indicator.

Indicator	Luma	Hyvä
CSS in production	3–4 MB	30–50 KB (≈ 10 KB compressed)
HTTP requests	~230	~5
Total page weight	~3 MB	~0.4 MB
Lighthouse desktop score	60–70	90–100
Core Web Vitals mobile	Red / Orange	Green

These figures have a direct impact on conversion rates: every second saved on load time means fewer cart abandonments, less bounce, more completed orders. Google has used Core Web Vitals as a ranking signal since 2021 — a slow site loses positions.

Concrete benefits

What Hyvä brings to your e-commerce

PageSpeed 90–100

PageSpeed scores rising from 60–70 to 85–95/100 desktop after migration. Core Web Vitals in the green on mobile and desktop — the benchmark Google requires in 2026.

Direct impact on conversions

Every second saved on load time reduces cart abandonment. A page weight divided by 7 is immediately felt across e-commerce KPIs.

Modern, maintainable stack

Tailwind CSS and Alpine.js replace KnockoutJS and RequireJS. Active, well-documented technologies with a broad developer community far beyond Magento.

Free since 2025

Hyvä Theme has been open source and free since 2025. The cost of a Hyvä project is integration and development, not an annual licence fee.

Highly active community

Over 6,000 stores adopted, including Nestlé, Volkswagen and JYSK. More than 1,000 officially compatible extensions. The Hyvä community is one of the most dynamic in the Magento ecosystem.

AI-ready

Lightweight architecture and decoupled components: Hyvä is the ideal foundation for integrating AI search, product recommendations and content generation tools on Magento 2.

The versions

Hyvä Theme vs Hyvä Commerce

Same performance philosophy. Different functional scope.

Open Source

Hyvä Theme

The open source, free frontend theme. Replaces Luma with Tailwind CSS + Alpine.js. The starting point for every Hyvä project. Compatible with the vast majority of Magento 2 projects.

Free since 2025 Open source Tailwind CSS Alpine.js 1,000+ compat. extensions

Note: incompatible third-party extensions require a specific compatibility module. A prior audit is recommended.

Full suite

Hyvä Commerce

The integrated suite for projects that want total consistency. Theme + UI (reusable components) + Checkout (optimised purchase funnel) + CMS. Separate commercial offering.

Hyvä Theme Hyvä UI Hyvä Checkout Hyvä CMS

Ideal for: ambitious new projects, full redesigns, projects that want to control the entire shopping experience end-to-end.

Recommendation

Is Hyvä right for your store?

Choose Hyvä if…

✓You are launching a new project or planning a full redesign
✓You are targeting maximum performance (Core Web Vitals, mobile-first)
✓Your extension stack is limited or already audited
✓You want the full Hyvä Commerce suite (Checkout + CMS)
✓You want a long-lasting, maintainable frontend architecture

Maybe Breeze if…

→Your store has a custom Luma theme you want to keep
→Your module ecosystem is large or has not been audited
→Your ERP integrations are complex (Mercator, SAP, Dynamics AX)
→Budget or timeline is tight for a full frontend migration

Read our Hyvä vs Breeze comparison to choose the right approach for your context.

Hyvä references

Global brands have migrated

Over 6,000 Magento 2 stores worldwide trust Hyvä Theme.

Nestlé

DTC e-commerce sites across multiple European and American markets — Hyvä migration for maximum mobile performance.

Volkswagen

Accessories and merchandising e-commerce portal, complex technical catalogue, multi-country.

JYSK

International furniture retailer, Hyvä migration for Core Web Vitals and mobile performance across Northern Europe.

These stores illustrate Hyvä adoption at enterprise scale. WiMakeIT deploys Hyvä for Belgian SMEs with the same technical rigour.

WiMakeIT deploys Hyvä in Belgium

Luma to Hyvä migration: 4 to 8 weeks

WiMakeIT supports Belgian e-commerce businesses in Wallonia, Brussels and Flanders with Hyvä Theme migration and development. Extension compatibility audit, frontend development, ERP integration (Mercator, Dynamics AX, SAP, Odoo), production deployment.

All projects are managed remotely. A 30-minute call is all it takes to scope your migration.

Discuss my Hyvä migration

FAQ

Frequently asked questions — Hyvä Theme

Yes. Hyvä Theme has been open source and free since 2025. The cost of a Hyvä project is integration and development, not a licence fee. Hyvä Commerce (the full suite with Checkout, UI and CMS) remains a separate commercial offering.

Yes. Hyvä is a complete rewrite of the frontend: RequireJS, KnockoutJS and jQuery are removed and replaced by Alpine.js and Tailwind CSS. This is not an optimisation of Luma — it is an entirely new architecture.

More than 1,000 extensions are officially compatible. Some still require a specific compatibility module. A prior audit is essential before any migration — this is one of the first steps we carry out at WiMakeIT.

On average 4 to 8 weeks for a full Hyvä Theme migration, depending on the complexity of your catalogue and the number of extensions to adapt. Breeze is generally faster (2 to 4 weeks) as it does not require a theme rewrite.

Hyvä Theme is the open source, free frontend theme. Hyvä Commerce is the full commercial suite that adds Hyvä UI, Hyvä Checkout and Hyvä CMS — for projects that want complete consistency across the entire shopping experience.

Both significantly improve Core Web Vitals compared to Luma. Hyvä goes further on Lighthouse scores (90-100) thanks to a drastic reduction in CSS (30-50 KB vs 3-4 MB) and number of requests (5 vs 230). Breeze reaches the green PageSpeed zone with less migration work. Our recommendation: Hyvä for a new project or full redesign, Breeze for a fast migration on an existing theme.

Yes. WiMakeIT is a certified Magento and Adobe Commerce agency based in Belgium. We deploy Hyvä Theme for e-commerce businesses in Wallonia, Brussels, Flanders, France and internationally.

Next step

30 minutes to assess your Luma to Hyvä migration. Compatibility audit, estimate, recommendation. No commitment.