Beauty Parfumerie: a Magento redesign for first-class beauty e-commerce

This redesign delivers an optimised user experience and positions the brand as a go-to name in perfume and cosmetics.

A Magento platform built around the user experience

Beauty Parfumerie’s new website stands out for its ambitious technical and usability choices:

• Intuitive, fast navigation: built on Magento’s modular architecture, the clean, uncluttered interface lets customers browse an extensive product catalogue, refine their searches in a few clicks with advanced filters (brand, price, product type) and quickly discover the latest arrivals.
• Mobile optimisation: thanks to responsive design and custom Magento themes, the platform offers a smooth, consistent browsing experience, whether the customer is on a smartphone, tablet or computer.
• Enhanced security: Magento’s built-in security protocols and reliable payment gateways make every transaction worry-free. Sensitive data is protected, building lasting trust between the brand and its customers.

Innovative features and key Magento integrations

Several major features were built in to meet users’ needs and expectations:

• Store locator: a custom module, built on Magento’s extension framework, lets customers instantly find Beauty Parfumerie’s shops (Charleroi, Jambes, Pommerloch and Schmiede). A real plus for bringing the online experience and the physical shops closer together.
• Improved advanced search: Elasticsearch, combined with the Magento engine, refines queries and gets customers to the products they want faster. They find what they are looking for sooner and save precious time.
• Built-in inspiration blog: managed directly from the Magento back office, the blog offers rich editorial content on beauty trends, expert advice and new fragrances. This editorial layer enlivens the customer journey and encourages engagement.

Benefits for users

Together, these developments add real, tangible value:

• Time saved: smooth navigation, precise filters and a powerful search engine mean less time searching and more time enjoying.
• Trust and peace of mind: Magento’s advanced security features and recognised payment gateways protect every transaction.
• A closer relationship: the physical shops and the site’s editorial content create a human connection with the brand, enriching the overall experience.

WiMakeIT: your Magento e-commerce partner

At WiMakeIT, we developed a custom e-commerce solution on the Magento platform to support Beauty Parfumerie’s online growth. Our experts know the Magento ecosystem inside out and support brands through every stage of their digital transformation, from optimising the user journey to integrating features tailored to their needs.

Our goal is to showcase your identity and strengthen your online presence with scalable Magento solutions, designed in close collaboration with you. Contact us to bring your digital project to life.

Discover the new website of Beauty Parfumerie