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Hyvä stores worldwide
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Average migration time
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Mobile PageSpeed score after migration
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More conversions per second of load time saved
The problem
Your Magento store is losing you customers without you knowing it.
Magento 2 is an excellent platform. But its default look and feel — called Luma — hasn’t kept pace with the mobile web. It’s slow, heavy, and penalised by Google since 2021. The problem isn’t Magento. It’s the theme.
You’re losing your mobile customers
53% of mobile visitors leave a site that takes more than 3 seconds to load. With an unoptimised Luma theme, load times often exceed 4 seconds. Quietly, your customers go to the competition.
Google penalises you
Since 2021, Google has used page load speed as an official ranking factor. A slow site = less visibility in search results = less traffic, fewer orders.
Every second costs you money
Studies by Google and Amazon confirm it: every second shaved off load time increases the conversion rate by 7 to 10%. On a site with €500,000 in revenue, that’s up to €50,000 in extra revenue.
The solution
Hyvä: the new face of Magento 2.
Hyvä (pronounced “hoo-vah”, meaning “good” in Finnish) is a new theme for Magento 2. It replaces the ageing look and feel with an ultra-light, ultra-fast version — without changing your catalogue, your prices, your customers or your ERP integrations.
Put simply: Hyvä is your current Magento store, but loading 3 to 5 times faster. Your products, your prices, your customers — everything stays the same. Only the speed changes.
| What you measure | Before Hyvä | After Hyvä |
|---|---|---|
| Mobile load time | 4 – 6 seconds | Under 1.5 seconds |
| Google PageSpeed mobile score | 30 – 60 / 100 | 90 – 100 / 100 |
| Google visibility (Core Web Vitals) | 🔴 Red / Orange | 🟢 Green |
| Mobile cart abandonment rate | High | Measurably lower |
| Cost of future changes | High (complex theme) | Reduced by 40% |
Sources: Google Web Vitals studies, Portent e-commerce benchmark, WiMakeIT client results.
Two tiers
Hyvä Theme or Hyvä Commerce: which one is right for you?
Hyvä comes in two versions. WiMakeIT recommends the right one during the audit — no commitment required beforehand.
Hyvä Theme
The starting point. Hyvä Theme replaces your Magento store’s slow look and feel with an ultra-light version. Your store keeps its identity, its products and its integrations — but it loads 3 to 5 times faster.
Ideal if you want to:
- ✓ Quickly improve your performance and SEO
- ✓ Run a well-managed project on a controlled budget
- ✓ Keep your current checkout process
Timeline: 4 to 8 weeks depending on the complexity of your store.
Hyvä Commerce
The full suite. On top of the fast theme, Hyvä Commerce includes a redesigned checkout (up to 13× faster, +28% conversions measured among our clients) and a modernised content management tool. Everything is consistent, from the home page to payment.
Ideal if you want to:
- ✓ Maximise your mobile conversions
- ✓ Completely overhaul the shopping experience
- ✓ Manage your pages and content more easily
Measured result: +28% conversions and +61% revenue within 4 months of going live (SDS London).
They chose Hyvä
Global brands, and Belgian SMEs.
More than 6,000 Magento 2 stores worldwide have adopted Hyvä — from multinationals such as Nestlé and Volkswagen to the Belgian SMEs WiMakeIT works with.
Nestlé
Direct-to-consumer e-commerce sites across several markets. Hyvä migration for maximum mobile performance and better Google visibility.
Volkswagen
E-commerce portal for accessories and merchandise, complex technical catalogue, multi-country.
JYSK
International furniture retailer, Hyvä migration for Core Web Vitals and mobile performance in Northern Europe.
These brands solved exactly the same problem as you. WiMakeIT deploys Hyvä for Belgian SMEs with the same technical rigour.
Our service
We take care of everything. You don’t have to lift a finger.
A poorly prepared Hyvä migration can weaken your store. WiMakeIT manages the entire project — from the initial analysis to go-live — while preserving everything that keeps your business running.
Free · 48h
Audit of your store
We analyse your Magento 2 store in detail: connected tools, technical history, current performance. Within 48h you receive an accurate project estimate and an honest view of what Hyvä will change for you — no jargon, no commitment.
Scoping and quote
Together we confirm the scope, the schedule and the budget. Everything is in writing, nothing is vague. You know exactly what will happen and when — before you sign anything.
Migration on a test site
The entire migration takes place in a separate environment, invisible to your customers. Your store keeps selling as usual throughout the project. Your ERP integrations, pricing rules and extensions are preserved and checked.
Validation and acceptance testing
You test the new store on the test site and sign off before any switchover. Together we check that everything works: checkout, price display, ERP connection, payment. You approve — we don’t move forward without you.
Go-live and follow-up
The switchover happens in a scheduled slot, often outside peak hours. We monitor the store after go-live and remain available. You’re never on your own.
FAQ
Your questions about Hyvä, without the jargon.
Next step: 30 minutes to find out everything.
A call or a free audit is all it takes to know exactly what Hyvä will change for your store, how much it costs and how long it takes. No commitment.
Scope my Hyvä migrationFree audit · 48h · No commitment · Practical advice on your situation
Published 4 Apr 2026
Need this service for your store?
30 minutes, no strings attached, with a senior technical contact.