Services

Hyvä Theme & Hyvä Commerce

Shift up a gear with Hyvä

4 Apr 2026 9 min read
Hyvä Theme & Hyvä Commerce

Magento 2 front end · Hyvä Theme & Hyvä Commerce

Your Magento 2 store can load
in under a second on mobile.

We replace your Magento store’s slow theme with Hyvä, without touching your catalogue, your prices or your ERP integrations. The result: a faster site, more visible on Google, and more sales.

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Hyvä stores worldwide

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Average migration time

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Mobile PageSpeed score after migration

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More conversions per second of load time saved

The problem

Your Magento store is losing you customers without you knowing it.

Magento 2 is an excellent platform. But its default look and feel — called Luma — hasn’t kept pace with the mobile web. It’s slow, heavy, and penalised by Google since 2021. The problem isn’t Magento. It’s the theme.

📱

You’re losing your mobile customers

53% of mobile visitors leave a site that takes more than 3 seconds to load. With an unoptimised Luma theme, load times often exceed 4 seconds. Quietly, your customers go to the competition.

📉

Google penalises you

Since 2021, Google has used page load speed as an official ranking factor. A slow site = less visibility in search results = less traffic, fewer orders.

💸

Every second costs you money

Studies by Google and Amazon confirm it: every second shaved off load time increases the conversion rate by 7 to 10%. On a site with €500,000 in revenue, that’s up to €50,000 in extra revenue.

The solution

Hyvä: the new face of Magento 2.

Hyvä (pronounced “hoo-vah”, meaning “good” in Finnish) is a new theme for Magento 2. It replaces the ageing look and feel with an ultra-light, ultra-fast version — without changing your catalogue, your prices, your customers or your ERP integrations.

Put simply: Hyvä is your current Magento store, but loading 3 to 5 times faster. Your products, your prices, your customers — everything stays the same. Only the speed changes.

What you measure Before Hyvä After Hyvä
Mobile load time4 – 6 secondsUnder 1.5 seconds
Google PageSpeed mobile score30 – 60 / 10090 – 100 / 100
Google visibility (Core Web Vitals)🔴 Red / Orange🟢 Green
Mobile cart abandonment rateHighMeasurably lower
Cost of future changesHigh (complex theme)Reduced by 40%

Sources: Google Web Vitals studies, Portent e-commerce benchmark, WiMakeIT client results.

Two tiers

Hyvä Theme or Hyvä Commerce: which one is right for you?

Hyvä comes in two versions. WiMakeIT recommends the right one during the audit — no commitment required beforehand.

Free since 2025

Hyvä Theme

The starting point. Hyvä Theme replaces your Magento store’s slow look and feel with an ultra-light version. Your store keeps its identity, its products and its integrations — but it loads 3 to 5 times faster.

Ideal if you want to:

  • ✓ Quickly improve your performance and SEO
  • ✓ Run a well-managed project on a controlled budget
  • ✓ Keep your current checkout process

Timeline: 4 to 8 weeks depending on the complexity of your store.

Full suite
Hyvä Commerce

Hyvä Commerce

The full suite. On top of the fast theme, Hyvä Commerce includes a redesigned checkout (up to 13× faster, +28% conversions measured among our clients) and a modernised content management tool. Everything is consistent, from the home page to payment.

Ideal if you want to:

  • ✓ Maximise your mobile conversions
  • ✓ Completely overhaul the shopping experience
  • ✓ Manage your pages and content more easily

Measured result: +28% conversions and +61% revenue within 4 months of going live (SDS London).

They chose Hyvä

Global brands, and Belgian SMEs.

More than 6,000 Magento 2 stores worldwide have adopted Hyvä — from multinationals such as Nestlé and Volkswagen to the Belgian SMEs WiMakeIT works with.

Nestlé

Direct-to-consumer e-commerce sites across several markets. Hyvä migration for maximum mobile performance and better Google visibility.

Volkswagen

E-commerce portal for accessories and merchandise, complex technical catalogue, multi-country.

JYSK

International furniture retailer, Hyvä migration for Core Web Vitals and mobile performance in Northern Europe.

These brands solved exactly the same problem as you. WiMakeIT deploys Hyvä for Belgian SMEs with the same technical rigour.

Our service

We take care of everything. You don’t have to lift a finger.

A poorly prepared Hyvä migration can weaken your store. WiMakeIT manages the entire project — from the initial analysis to go-live — while preserving everything that keeps your business running.

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Free · 48h

Audit of your store

We analyse your Magento 2 store in detail: connected tools, technical history, current performance. Within 48h you receive an accurate project estimate and an honest view of what Hyvä will change for you — no jargon, no commitment.

2

Scoping and quote

Together we confirm the scope, the schedule and the budget. Everything is in writing, nothing is vague. You know exactly what will happen and when — before you sign anything.

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Migration on a test site

The entire migration takes place in a separate environment, invisible to your customers. Your store keeps selling as usual throughout the project. Your ERP integrations, pricing rules and extensions are preserved and checked.

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Validation and acceptance testing

You test the new store on the test site and sign off before any switchover. Together we check that everything works: checkout, price display, ERP connection, payment. You approve — we don’t move forward without you.

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Go-live and follow-up

The switchover happens in a scheduled slot, often outside peak hours. We monitor the store after go-live and remain available. You’re never on your own.

Why WiMakeIT

The go-to Hyvä agency in Belgium.

Any agency can have a go at installing Hyvä on a simple store. Installing it on a Magento store connected to an ERP, with B2B pricing rules and thousands of products, is another level altogether. That’s our speciality.

Magento only

No WordPress, no Shopify. Hyvä on Magento only — focused expertise.

ERP preserved

Mercator, Odoo, SAP, Dynamics AX, Wolters Kluwer. Your data flows stay intact after the migration.

Adobe Commerce certified

One of the few certified agencies based in Wallonia. Verified expertise, not self-proclaimed.

Based between Charleroi and Namur

A direct contact, on-site visits possible. No offshore contractor.

FAQ

Your questions about Hyvä, without the jargon.

Yes, 100%. Hyvä only replaces the look and feel of your store — the equivalent of a shopfront. Your catalogue, your prices, your customers, your ERP, your order history: nothing changes. Only the display speed improves.

Yes. The entire migration happens on a separate test site. Your current store keeps selling as usual throughout the weeks of development. The switchover to the new version takes place in a very short, pre-scheduled slot, with the option to roll back.

On average it takes 4 to 8 weeks depending on the complexity of your store. The cost depends on the number of connected tools and the existing customisations — which is precisely what the free audit lets us price. On average, the investment pays for itself within 3 to 6 months thanks to higher conversions and lower maintenance costs.

Yes. It’s one of WiMakeIT’s specialities. We know the main ERP solutions on the Belgian market inside out (Mercator, Odoo, SAP, Dynamics AX, Wolters Kluwer). The connection between your ERP and Magento is checked and validated before every switchover to production. Your order, stock and price flows stay intact.

Yes. Hyvä Theme has been open source and free since 2025 — there’s no annual licence to pay. The cost of a Hyvä project is the migration itself: analysis, implementing your design, adapting the connected tools and post-launch support. Hyvä Commerce (the full suite with the enhanced checkout) is a separate commercial offering.

The data is clear: every second shaved off load time means 7 to 10% more conversions (sources: Google and Portent). Our clients see a higher mobile conversion rate, a lower bounce rate and better Google visibility in the weeks following the migration. The best-documented result: SDS London recorded +28% conversions and +61% revenue within 4 months of migrating to Hyvä Commerce.

Next step: 30 minutes to find out everything.

A call or a free audit is all it takes to know exactly what Hyvä will change for your store, how much it costs and how long it takes. No commitment.

Scope my Hyvä migration

Free audit · 48h · No commitment · Practical advice on your situation

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Published 4 Apr 2026

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