Why going phygital is the key to your success

To succeed, you need a solid, scalable and modular platform: welcome to Magento, and to WiMakeIT, here to support you every step of the way!

1. Five phygital trends you can’t afford to miss

1. Checkout-free stores

• • How? IoT or RFID sensors, combined with facial recognition or a digital wallet, detect what the customer picks up and charge the payment automatically.
  • What’s in it for you? No more queues: your customers save time and leave delighted. A huge asset for building loyalty and drawing in shoppers!

2. AR mirrors & virtual fitting rooms

• • How? With a smart mirror, customers instantly see a garment or make-up on themselves, without having to change.
  • The benefit? They can try on several looks in the blink of an eye and share the result live with a friend for instant feedback. The result: more fun in store and fewer returns!

3. Hyper-personalisation powered by AI

• • How? Every click on your website, every store visit and every kiosk interaction feeds a customer profile. Machine-learning algorithms then deliver THE perfect recommendation: size, colour, accessory.
  • The upside for customers? They feel understood and looked after. The result: a bigger average basket and customers who keep coming back.

4. VR showrooms for B2B

• • How? Your business prospects walk through your virtual showroom from their desk, handle your products in 3D and generate a quote instantly.
  • Why does it pay off? No more travel: you reach a wider audience and speed up decision-making.

5. Connected “smart shelves”

• • How? An RFID tag on each product triggers a kiosk or screen as soon as the customer touches it: product page, customer reviews, current promotion.
  • And for you? You avoid hidden stock-outs, manage your inventory in real time and give your customers a rich experience… with zero effort on their part.

2. Magento: the ideal ally for going phygital

Magento stands out for its flexibility and rich feature set. Here’s why it’s the perfect solution, whether you’re just starting out or already an e-commerce pro:

1. A centralised, highly efficient back office

• • Instant stock synchronisation across your website, stores and warehouses. No more nasty surprises: a sold-out product can no longer be ordered.
  • One-click order tracking: all your sales (online and in store) appear in the same dashboard.

2. Progressive Web Apps (PWA) for a first-class mobile experience

• • Zero-friction installation: your customers open your site in their browser, yet enjoy an experience close to a native app (push notifications, offline access).

3. Headless architecture through APIs (REST/GraphQL)

• • Decouple your front end and back end: build in React, Vue or any other framework, while Magento handles your products, payments and customers.
  • Connect any device: AR mirror, touchscreen kiosk, voice chatbot – Magento supplies the data, you innovate freely.

4. Native B2B features

• • Company accounts, custom pricing, approval workflows: everything is ready to use, with no complex development.
  • Automated quotes and invoicing: your business customers, even the less tech-savvy ones, enjoy a simpler buying journey.
    

5. AI & Big Data modules

• • Machine-learning product recommendations: boost your cross-selling with highly relevant suggestions. Magento Commerce, for instance, comes with Magento Product Recommendations (Adobe Sensei), while other extensions are available for the Open Source edition (Nosto, LimeSpot, Clerk.io, etc.)

• • Phygital dashboards: track store footfall, online vs in-store conversion rates and the impact of your geo-targeted campaigns in real time (centralisation in a data warehouse, Magento BI, etc.)

6. A rich ecosystem of phygital extensions

• • Invisible payment & biometrics: integrate specialised payment providers and roll out a 100% digital checkout, with no queues.

Go phygital in no time with Magento and WiMakeIT

With Magento and WiMakeIT at your side, going phygital is quick and simple, even if you’re not a technical person:

1. 1. Enable a PWA (a ready-made theme such as ScandiPWA or Mageplaza PWA) for lightning-fast mobile browsing, geo-targeted push notifications and app-style installation without going through the App Store.
   2. Sync your stock in real time with Magento’s MSI feature (or an off-the-shelf ERP connector), so your website, in-store kiosks and sales staff always show the same availability.
   3. Set up a “full-screen PWA” touchscreen kiosk: simply run your Magento PWA on a tablet or small PC in kiosk mode; your customers check stock, read reviews and book click & collect in seconds.
   4. Install a mobile mini-POS (CedCommerce module or Magestore mPOS) so your staff can take payments anywhere in the store, with no queues, using a simple contactless card reader.
   5. Add some basic AR (3D Product Viewer extension or ScandiPWA add-on): your products appear in 3D in the customer’s own surroundings on their smartphone, without a heavy technical project.

Ready to transform your business today?

Between 2025 and 2030, phygital will no longer be optional: it will be what it takes to stay in the race, whether you run a small independent shop or a major retail chain. With its PWA, headless, B2B, AI and IoT/RFID modules, Magento gives you every tool you need to create a smooth, engaging shopping experience, online and in store.

WiMakeIT supports you at every stage:

• Audit of the customer journey,
• Development of phygital features,
• Optimised hosting that scales with demand,
• Training for your teams,
• Ongoing support.

Ready to shake things up? Contact our Magento-certified team!