Baise SA — Selling steel and hardware online to B2B customers

Based in Boussu, in the Borinage region, Baise SA specialises in selling steel and hardware. It is a demanding trade where every product reference matters: dimensions, grades, tolerances — there is no room for approximation.

To speed up its move to digital, Baise SA asked WiMakeIT to design a Magento 2.4.4 site built around the specific constraints of selling metals.

The challenge

Selling steel online means managing a technical catalogue: formats, thicknesses, lengths, treatments. A general-purpose B2B site is not enough — the product structure has to fit the trade.

The WiMakeIT solution

• Structured, trade-specific catalogue — Steel and hardware organised around how professional buyers actually purchase.
• Complete product pages — Dimensions, technical specifications, real-time stock.
• Professional buyer journey — Quick ordering, quotes, simplified restocking.
• Magento 2.4.4 — A professional e-commerce foundation.

“With professionalism and always with a smile, WiMakeIT is the go-to agency for Magento2 development! Thanks to the site developed by the experts at WiMakeIT, we have now taken a leap forward in the world of the web. WiMakeIT truly gave us a custom-built solution for our highly specialised field!”

— Lucas Minez, Managing Director of Baise SA

What this project demonstrates

1. Selling metals online works when the site speaks the professional customer’s language — not the language of consumer marketing.
2. A technical catalogue needs a product structure that reflects the trade, not a generic template.
3. A specialised B2B e-commerce site attracts customers just as effectively as the company’s local reputation.
4. Magento adapts perfectly to the constraints of an industrial SME.
5. Digitalising a niche business does not mean standardising it.