Bayard Milan — Magento 2 Commerce webshop with subscriptions and multiple stores

Bayard Milan is an international press and publishing group, present in three markets — youth, religious, senior — and active in Europe, the Americas and Asia.

To modernise its webshop, Bayard Milan chose WiMakeIT for a complete redesign on Magento 2 Commerce, with a twofold requirement: manage magazine subscriptions AND bring several stores together on a single platform.

The challenge

Three audiences, three markets, three continents: each audience has its own codes, formats and prices. In publishing, the subscription is the key mechanism — you need an engine that can handle recurring billing, renewals and gift subscriptions, with no friction for the customer.

The WiMakeIT solution

• Magento 2 Commerce — A premium foundation for advanced management.
• Native subscriptions — Recurring billing, renewals, variable durations.
• Multi-store — Brands and countries managed from a single platform.
• Budget under control — Existing modules adapted rather than redeveloping everything.

“With professionalism and enthusiasm, WiMakeIT built the new Bayard Milan webshop on Magento 2, adapting existing modules as closely as possible to our needs so as to stay within our budget. Their expertise, efficiency and proactive approach — always in good spirits — make the agency an excellent partner whose advice is always invaluable!”

— Bayard Milan

What this project demonstrates

1. Magento 2 Commerce handles subscriptions natively — recurring billing no longer requires heavy development.
2. An international publishing group gains more by unifying its stores on one platform than by scattering them.
3. Reusing proven modules is the best way to stay on budget without sacrificing quality.
4. An agile partner saves as much time as a good module — sometimes more.
5. Three audiences do not mean three sites: front-end customisation is often enough.