Camille & Co — Home decor and hammocks

Based in Orp-Le-Grand and Grez-Doiceau, Camille & Co is the Belgian specialist in home decor and hammocks. Two physical stores and thousands of carefully selected products — every piece has its place in the brand’s world.

Camille & Co trusted WiMakeIT to build an e-commerce site that reflects the breadth and quality of its range. The goal: to carry the in-store experience over to the web.

The challenge

Browsing thousands of products online without getting lost: that is the core problem for any decor webshop with a rich catalogue. Shoppers need to filter by style, material and colour — and the interface has to stay elegant, true to the brand’s premium positioning.

The WiMakeIT solution

• Intuitive, elegant interface — Design aligned with the Camille & Co identity.
• Optimised product navigation — Trade-specific filters, visual facets, suggestions.
• Store ↔ web bridge — Both physical stores are showcased for an omnichannel experience.
• Magento 2.4.6 — A scalable e-commerce foundation.

What this project demonstrates

1. A decor webshop succeeds on the quality of its visuals and the smoothness of the customer journey, not on the number of features.
2. Physical stores remain an asset: the site should integrate them, not compete with them.
3. Thousands of products call for filters designed for the shopper, not for whoever builds the catalogue.
4. Magento handles a well-structured decor catalogue with ease when the front end is carefully crafted.
5. The brand identity has to carry through every page, or the boutique feel disappears.