Kit & Ride — Motorcycle configurator, 985,000+ product combinations

Kit & Ride distributes motorcycle chain kits across Europe. It is a demanding technical field: every bike needs the right chain, front sprocket and rear sprocket — and the slightest compatibility error means the parcel comes straight back.

To stand out from the competition, Kit & Ride asked WiMakeIT to build a Magento 2.4.4 site with a product configurator capable of handling more than 985,000 combinations, fully connected to its management software.

The challenge

985,000 product combinations = impossible to manage by hand. A conventional catalogue cannot cope: you need a configuration engine that understands the trade and automatically suggests the right parts for the customer’s bike and the way they ride it.

The WiMakeIT solution

• Motorcycle configurator — The customer selects their bike, the site suggests the compatible kit.
• Final drive ratio adjustment — Experienced riders fine-tune their own kit.
• Made-to-measure items — Product references generated on the fly from the configuration.
• Two-way ERP connection — Stock, orders, prices: zero manual data entry.
• Magento 2.4.4 — A secure, scalable foundation.

“WiMakeIT built us a site that is genuinely suited to our very specific business. Visitors can adjust their final drive ratio or configure made-to-measure items. We had been thinking about this project for a long time and came to WiMakeIT with very precise, very advanced requirements. We wanted to stand out from the competition with a more attractive site. Our Magento site is connected to our management software, so no product or order ever has to be entered manually.”

— Kit & Ride

What this project demonstrates

1. A catalogue of 985,000+ combinations cannot be managed: it has to be configured on the fly.
2. In a technical niche (motorcycles, car parts), the quality of the configurator is what sets you apart from the competition.
3. ERP integration is not a bonus; it is a matter of survival once volumes explode.
4. Magento handles massive catalogues natively when the back office is designed the right way.
5. Expert buyers want fine-tuning tools — not beginner filters.