LabelExpress — Self-adhesive label printing for large-scale retail

LabelExpress provides a fast, high-quality self-adhesive label printing service, designed for the demands of large-scale retail. Three delivery times: 24h, 72h or 5 days — depending on how urgent the order is.

To deliver on that promise, LabelExpress asked WiMakeIT to build a custom Magento 2.4.6 e-commerce site that industrialises order taking without compromising on the quality of the finished product.

The challenge

Print on demand = real-time constraints. The site has to turn the customer’s brief into unambiguous production specifications, offer the right formats, the right materials and the right lead time — and trigger the right production workflow behind the scenes.

The WiMakeIT solution

• Label configurator — Size, material, quantity, lead time: everything is chosen online.
• Three service levels — 24h, 72h or 5 days, with dynamic pricing.
• Clear interface — Designed for professional buyers who order frequently, not for prospecting.
• Magento 2.4.6 — A robust e-commerce foundation, ready for B2B volumes.

What this project shows

1. In print on demand, the website is as critical as the print shop: one wrong online quote and the order goes off track.
2. The lead-time promise (24h/72h/5 days) must be visible at every step to reassure buyers in a hurry.
3. A good configurator replaces three rounds of emails between the customer and production.
4. Magento handles pricing that varies with lead time and volume with ease.
5. For recurring B2B customers, fast reordering matters more than visual richness.