Magento e-commerce website with point-of-sale management

If you sell both in store and online, you need an efficient link to synchronise data between your physical shop and your webshop.

Which link should you choose for smooth data exchange between your two sales channels?

Stock levels, customer data and more all need to flow efficiently between your sales channels to avoid entering data twice, and to prevent stock errors or stock-outs that cost you time and money. Think also of loyalty points and gift vouchers: they must be synchronised so that customers can collect points or redeem a voucher whether they buy online or in store.

To set up a simple, consistent link, retailers usually consider one of two options:

• a native module from the POS system (the POS software vendor’s own e-commerce module, available with a licence purchase);
• two separate tools (an e-commerce platform and a POS solution), with data synchronised between them.

The first option has the merit of being fully integrated with the POS system, but it is generally not powerful or specialised enough to keep pace with the constant evolution of e-commerce. With the second, fully automating the data exchange is an investment that can put off smaller businesses.

A solution on the rise: a POS module built into your e-commerce site

If your business, or its future growth, relies mainly on online sales, a POS system designed specifically to work with your Magento e-commerce platform is the smartest option: a single tool that can handle every aspect of your business.

 The POS system is built into Magento and works directly with its e-commerce data, so there is nothing else to synchronise:

• you have a single product catalogue, a single price update, a single stock and one record per customer;
• the system easily connects payment terminals, receipt printers, barcode scanners and cash drawers;
• handling returns and exchanges is seamless;
• your loyalty programme and gift cards work both online and in store;
• you get a single report covering online and in-store sales;
• you manage replenishment and stock transfers based on forecasts and sales;
• you can manage multiple shops and/or multiple stock locations;
• …

Access rights are customisable, so you can safely give your team access and motivate them with growing responsibilities. And the icing on the cake: if your internet connection goes down, your POS keeps working!

We integrate your POS system with your Magento e-commerce site

Whichever module you choose, our consultants and developers will advise you on the best option to select and install to optimise data synchronisation between your webshop and your physical shop. Do you have a shop and want to boost your online sales? Contact us!