FiltreAirBMC — Magento B2C/B2B site for car air filters

FiltreAirBMC.com is a B2C and B2B online store specialising in air filters and airboxes for cars. A technical niche that attracts experienced customers — professionals and enthusiasts alike.

When it contacted WiMakeIT, FiltreAirBMC had a clear brief: an easy-to-use site that showcases the range, without unnecessary custom development. A pragmatic approach that WiMakeIT fully supported.

The challenge

Staying on a clear product course: standard + stable. No gimmicky custom features. The only exception identified as strategic: the two-way integration with the client’s ERP. Everything else is handled with proven Magento modules, and Page Builder provides editorial autonomy.

The WiMakeIT solution

• Magento v2.3.6 — A stable, proven foundation.
• Standard features — Native modules and third-party modules with a proven track record of stability.
• Page Builder — The FiltreAirBMC team manages its own content without a developer.
• Two-way ERP integration — Stock, prices and orders synchronised in both directions.

“When we contacted WiMakeIT, we made it clear from the start that we wanted a website that was easy to use and showcased our product range, but without custom development. They delivered on that: apart from the two-way link with our ERP, WiMakeIT steered us towards standard features and optional modules with proven stability. WiMakeIT’s Magento2 consultants advised us to use Page Builder, which lets us change the look of our pages ourselves, without any IT knowledge.”

— FiltreAirBMC

What this project demonstrates

1. Not every e-commerce project needs custom development — good advice also means knowing when to say no.
2. Magento + Page Builder = genuine editorial autonomy for the client’s team.
3. A two-way ERP integration is often the only truly custom development required.
4. The stability of the modules you use matters more than their raw feature set.
5. A good agency steers you towards the standard solution when it is enough — not towards profitable custom work.